Under The Sun wasn't born on a runway, but on the unforgiving terrain of the battlefield. Colonel Vishal Singh, a decorated soldier, understood the language of the body better than most. He saw the unwavering strength and the vulnerability it housed. It was during this time that the seed of this idea was sown. It all started with this simple realization – that good undergarments that were both fashionable and functional were hard to come by. He envisioned a world where inner wear wasn't just a necessity, but a statement – a silent declaration of confidence beneath the armour we wear every day.

However, this vision needed a bridge to reality. Vishal, a soldier at heart, was a bundle of ideas but did not have the requisite expertise. Enter his friend, the entrepreneurial Ms. Shinjani Aggarwal. Recognizing the potential in the concept, Shinjani offered her proven skills in styling, designing, and production. Armed with their unique perspectives – Vishal's keen eye for quality, design and understanding of the body's needs, and Shinjani’s grasp of fashion, trends and functionality – together, they brought the vision to life.

Under the Sun is not for the faint of heart. Our meticulously crafted garments are made with the finest materials, designed for those who push boundaries and embrace their true personality. Our story isn't one of delicate ballerinas in pastel hues. It's about the rockstar in ripped jeans, the CEO with fire in her eyes, the artist whose paint-splattered fingers caress her creations. It's about the woman who throws her head back and laughs and the man who breaks the mould with every step.

We don’t shy away from bold. Our cuts are daring, our designs provocative. We don't just embrace your body, we celebrate it. We offer styles that are as bold as your spirit and as ambitious as your dreams. We fuel your individuality, empowering you to wear your confidence like second skin.

Imagine the sun's warmth kissing your skin, not just warming you, but awakening you. That's the feeling of an Under the Sun garment. It's the whisper that says, "This is you. Own it. Feel it. Express it”. Be Bold. Be You. “BARE TO DARE” Under the Sun.

We Salute the Bravehearts

We believe in the power within. That's why a portion of every Under the Sun purchase goes towards supporting the families of martyrs and disabled soldiers. It's our way of honouring the courage that inspires us and giving back to the heroes who stand guard Under the Sun, every single day.

This isn't just a brand. It's a movement. A movement of those who dare to defy, to be seen, to be heard. It's a quiet rebellion against the ordinary, a celebration of the extraordinary you.